FAKE IT TILL YOU MAKE IT #645
Drawing inspiration from the vibrant verbiage and soft hues found in text-centric Instagram visuals, FAKE IT TILL YOU MAKE IT delves into the realm of promoting wellness, self-care, and confidence within social media. On the internet, posts thrive on engagements such as likes, comments, and shares which shifts people’s motive from "What do I believe?" to "What image do I wish to project?" Questioning if the ideal existence resides within the digital utopia where algorithms reign supreme and self-love is akin to gazing into the glow of your screen.
FAKE IT TILL YOU MAKE IT borrows from the bubbly language and pastel aesthetics of text driven instagram graphics to scrutinize the promotion of wellness, self-care, and confidence on social media.
The piece concentrates on the rhetoric employed in these posts. Persuasive, upbeat, and relentlessly inspirational, there’s a sense of authority embedded in each one. By remixing words and phrases sourced from these types of existing instagram posts, the program generates combinations that mimic their cheerful tone, but range from feeling vaguely familiar to totally absurd.
Text is wrapped in the sugar cookie aesthetic world of “girl power positive vibes boss babe” kind of media, imitating the graphics designed to catch your eye as you’re scrolling through your feed. Visual variables include the output’s background style, color palette, and layout, as well as other decorative elements such as stars ✹, hearts ♡, flowers ✿, and sparkles ✧ :D
Online, these media objects survive on likes, comments, and shares. What do I believe? becomes What do I want to appear to believe? Fake it till you make it! Maybe your dream life lives here: In a digital, fantasy world where the algorithm plays god and loving yourself feels like looking into the light of your screen.
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